Business owners and employers are constantly looking for ways to attract quality candidates to their job vacancies. However, without a proper understanding of vacancy statistics, this can be a challenging task. In this article, we will discuss the key aspects of vacancy statistics, such as impressions, views, candidates, and their significance for employers.
Vacancy statistics provide employers with a unique opportunity to gain detailed information about the performance of their posted vacancies. It helps measure the effectiveness of recruitment efforts and understand how well a vacancy resonates with job seekers.
The primary metrics of vacancy statistics on the Jooble platform include impressions, views, and candidates. Let's take a closer look at each of these aspects:
The number of impressions indicates how many times the vacancy has been displayed on the Jooble platform. It's important to note that impressions do not account for vacancies shown on external sites from which job seekers clicked through to the vacancy. This metric provides a general idea of how many times the vacancy caught users' attention.
The number of views indicates the total number of visits to the job listing page. This can include swipes on the job from mobile devices, clicks from search result pages or notifications, and clicks from external sites to the vacancy. The views metric helps understand how well the vacancy captures attention and generates interest among job seekers.
The number of candidates shows how many job seekers have applied to the vacancy, submitted their resumes, or completed a profile. This metric is important for measuring the success of a vacancy in attracting potential candidates. It indicates the level of interest and relevance of the vacancy to potential candidates.
In addition to the primary indicators, there are additional metrics that help better understand the performance of a vacancy:
- CTR (Click-Through Rate):
The click-through rate reflects the ratio of the number of clicks to the number of impressions of the vacancy. This metric shows how effectively the vacancy captures attention and generates clicks from job seekers.
- Cost Per Click:
The cost per click determines the price of each click on a premium vacancy. It varies based on the country and type of vacancy. When an employer publishes a premium vacancy, they agree to pay a fixed price for each click on the vacancy.
The amount per day displays the total amount of money spent on premium clicks in a day. This metric helps employers control their advertising expenses.
- Phone Views:
The number of phone views indicates how many times job seekers clicked on the hidden phone number provided in the vacancy. This metric indicates the interest of job seekers in direct contact with the employer.
- % Applications:
The percentage of applications submitted shows the ratio of the number of applications received to the number of vacancy views. This metric allows evaluating the effectiveness of the vacancy in attracting and engaging candidates.
- Application Price:
The application price reflects the amount of money spent by the employer to receive one application for the vacancy. It is calculated as the ratio of the amount per day to the number of applications.
Overall, detailed vacancy statistics on Jooble enable employers to obtain comprehensive information about impressions, views, and candidates, as well as evaluate the effectiveness of their advertising efforts. These insights help refine talent acquisition strategies and improve the performance of vacancies on Jooble.
Vacancy statistics Impressions Views Candidates Job listing performance